The inequality that developed during the transatlantic slave trade continued in the 19th century. African people were portrayed in very negative and insulting ways. The language that was used to describe people was also very offensive. Because slavery was legal and enslaved people were seen as property and not human beings, the society in power believed it was right to present black people in these ways. Images such as this ‘golly’ were used in advertising, books and films which meant that the ways people were seen and thought about were not truthful. Many of the stereotyping that began during the slave trade still exists in some ways in society today.